Tech Engagement
Partnerships
for NETFLIX
Amigdala has been working with Netflix and its creative agencies since 2017 to create immersive experiences through innovative technologies. Across many projects, including Black Mirror, Narcos, 3 Body Problem, and Stranger Things, Amigdala leveraged AI and interactive design to boost fan engagement.
discover how our partnerships works
Tailored Creative Solutions Backed by Design Expertise and Innovative Technology
Collaborating with agencies like DUDE and Publicis, these initiatives not only amplified Netflix’s global brand but also introduced cutting-edge experiences such as AI-powered multimedia WhatsApp bots and immersive digital / physical installations. Together, they’ve consistently raised the bar in both creative execution and technological integration.
Projects showcase
"3 Body Problem": A WhatsApp Bot for the Netflix Launch Campaign
Engaging Audiences with Innovative Technology: The "3 Body Problem" Launch Campaign
Netflix Glass Onion Games
For the Italian launch of the Glass Onion Knives Out movie, Dude organized the event for Netflix in Milan. We curated and developed two custom digital experiences specific for the event. The two digital experience was placed in two areas of the escaping room path that was designed for the event.
The Adam Project
Passers-by could go back in time in Milan's Piazza Tre Torri for three days and see themselves younger, as Ryan Reynolds does in the Netflix movie 'The Adam Project.'
Spot The Narcos
For the launch of the third series of Narcos, we created the technological infrastructure that made possible a real-time manhunt on the streets of Lucca, using Instagram.
Luna Nera Interactive Installation
Amidst online harassment, Amigdala and Publicis collaborated on an interactive installation for the launch of "Luna Nera." Shedding light on the ongoing witch-hunt faced by women, the installation used a powerful visual metaphor to inspire viewers to take a stand against this pervasive issue.
BABY Series Activation
To truly immerse passersby in the show's world, we developed a state-of-the-art technological system and created motion graphics to simulate a teenager's phone.
Stranger Binge
On the occasion of the debut of the second season of Stranger Things, Netflix Italia organized a special event for all the fans of the acclaimed TV series: a nine-episode ride to watch the adventures of Hawkins's boys.
Black Future Social Club
For the italian launch of the fourth season of Black Mirror, the cult series that talks about new technologies and its impact to the people, Netflix Italia thought a really social and human experiment.
The success of our complex projects for Netflix is rooted in the seamless collaboration between our team and the brilliant creatives at DUDE. From the very first brainstorming sessions, we work hand-in-hand to shape bold concepts that push boundaries and elevate the brand’s storytelling. But our partnership doesn’t end with the launch of a campaign — it continues throughout the year as we engage in a constant flow of ideas, discovery, and innovation.
Together, we actively explore emerging opportunities, whether it’s integrating the latest technology or tapping into cultural trends that resonate with Netflix’s global audience. By combining our creative-tech vision with DUDE’s strategic insights and creativity, we ensure that every project is not just relevant but also a step ahead of the curve.
This continuous collaboration enables us to develop groundbreaking solutions that captivate viewers and solidify Netflix’s position as a leader in entertainment. It’s this relentless pursuit of excellence by all involved, fostered by a deep, year-round partnership, that turns ambitious ideas into unforgettable experiences.
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