Company ByteDance Ltd.
Type Large Enterprise
Partners Direct Client
Country of collaboration EMEA, USA, APAC excluding China)
Business ByteDance, the company behind TikTok, pioneers AI-driven technologies that power content, engagement, and analytics solutions for global brands and agencies.
Challenge
Enterprises and creative agencies are under increasing pressure to deliver personalized digital experiences to their customers. However, many lack access to advanced AI-driven technologies that can help them optimize customer engagement, personalize content, and scale their digital strategies effectively. Additionally, businesses outside of China face challenges in adopting cutting-edge tools that have driven the success of platforms like TikTok, further limiting their ability to compete in global markets.
Solution
Amigdala has partnered with BytePlus, the global enterprise arm of ByteDance, to offer creative agencies, enterprises, and tech studios the ability to implement the powerful AI and data analytics technologies that drive TikTok’s success. Amigdala CEO is a partner in the global team of BytePlus, based in London, to speed up business development activities to create the first success stories in new markets and offer these tools to creative studios, large companies and global agencies.
This partnership accelerates BytePlus’s market entry outside of China, providing businesses access to:
• AI-driven recommendation engines to enhance customer engagement and retention.
• Real-time data analytics for campaign optimization and content personalization.
• Advanced AI/AR and Video content creation tools that empower agencies to deliver innovative, immersive experiences for their clients.
Results
By leveraging Amigdala’s deep industry connections and BytePlus’s cutting-edge technology, enterprises and agencies now have the opportunity to accelerate their digital transformation:
• Faster market entry Businesses outside of China can now access BytePlus technologies through Amigdala’s network, shortening the time-to-market for these transformative solutions.
• Increased customer engagement AI-powered personalization tools lead to a significant increase in user engagement, optimizing content delivery and improving customer retention.
• Empowering creative agencies Agencies and tech studios can now offer their clients the advanced tools needed to create next-generation digital experiences, increasing value and innovation in their projects.
Company Wyth SA
Country Switzerland
Founders CEO Samuele Franzini (Amigdala CEO) and CSDO Mattia Bloise (Amigdala Sr. Partner)
Business Wyth Circles is the first all-in-one platform to create and manage multiple communities, run multiple events, collaborate and provide meaningful social experiences. 100% private and always accessible.
Market Enterprise - Education - Institutions
Recognitions Gran Prix Moebius Suisse, Top100 Swiss Startup '22, TechCrunch Disrupt BF200 '23m FWA, AWWWARDS
How it started
The Wyth venture was built within Amigdala in March 2020. After a rapid design and validation phase, the company gained immediate traction, securing paid projects based on just the Figma prototype. By June 2020, Amigdala formally incorporated Wyth SA, and the journey to scale began.
Challenge
Wyth faced its first major challenge in mid-2020 when it secured a pivotal contract to serve as the platform for the first large-scale paid streaming concert in Italy during COVID-19. Heroes event, led by Live Nation, Friends and Partners, and Vivo Concerti, aimed to raise funds for live music workers affected by the pandemic. Wyth had just two months to build the full platform, including its go-to-market strategy, business model, pricing, and product-market fit—all in a competitive and crowded market space.
Solution
Amigdala’s leadership and strategic expertise were instrumental in transforming Wyth from concept to execution. We created a team of associates and partners that working hand-in-hand with founders, developed a robust platform designed not only for live events but for scalable long-term growth across multiple sectors.
The launch event served as the perfect showcase of the platform’s potential, but Amigdala’s focus extended far beyond the event itself. We guided Wyth in:
• Crafting a sustainable business model, identifying revenue streams, and building a long-term growth strategy.
• Developing a go-to-market approach that positioned Wyth as an innovative leader in virtual and hybrid experiences for enterprise, education, and cultural institutions.
• Building a strong product-market fit by refining the platform’s features, value proposition, and pricing to match the needs of key industries.
Results
Amigdala’s support helped Wyth achieve remarkable growth:
1. $1M+ in revenue in the first 18 months.
2. Closed a $2M pre-seed funding round 24 months after incorporation.
3. Acquired 43 clients across 9 European countries, including renowned brands such as BMW, Unilever, Novartis, ABI, Locarno Film Festival, and 24 Ore Business School.
Amigdala’s holistic approach—spanning innovation, user experience, business development, and execution—helped Wyth transform from an early-stage idea into a thriving, revenue-generating company.
We delve into your operations, market and challenges to make informed decisions.
Analyze market dynamics and trends to uncover growth opportunities and mitigate risks.
Evaluate competitor strategies to refine your positioning and stay ahead in the market.
Implement custom growth models and KPIs to track and drive performance.
Leverage real-time market data to make informed, strategic decisions.
Every solution is tailored to your goals, ensuring you stay ahead in your industry.
Develop a brand strategy that reflects your unique value and resonates with your audience.
Design customer acquisition funnels to optimize lead generation and conversion.
Enhance customer interactions through tailored experiences that drive loyalty.
Craft data-driven go-to-market strategies that ensure successful product launches.
We help your team execute strategies with precision and efficiency.
Integrate software and AI solutions that align with your business goals for seamless operation.
Ensure your team stays aligned and focused by implementing and tracking OKRs effectively.
Run targeted workshops to identify risks and equip your team with proactive mitigation strategies.
Accelerate growth by implementing strategies for new market entry and partnership opportunities.
Real-time insights and adaptations ensure ongoing success and competitive edge.
Track your brand and competitors in real time to stay ahead in the market.
Regularly assess and refine pricing strategies to maximize profitability.
Monitor key performance indicators to ensure your segments are delivering the desired outcomes.
Stay agile by incorporating emerging trends into your business model and strategy.
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Company Planar Audio
Type SMEs in the Creative Industry
Country Italy/UK
Business Planar Audio shapes exceptional soundscapes and crafts original music for commercials, films, and interactive experiences.
Challenge
Planar Audio’s exceptional creative output had established them as a highly respected player in their field, especially in audio production for commercials and interactive media. However, with a growing demand for their work, they sought to expand their reach into new markets, particularly in the film industry and the United States.
The team recognized that their strength in production needed to be complemented with enhanced business development strategies to drive sustainable growth. They aimed to establish stronger business relationships, build market-entry strategies, and access the tools necessary to scale effectively in new geographies, without detracting from their core creative focus.
Solution
Amigdala began working with Planar Audio in September to enhance their growth strategy and position them for expansion. Our collaboration was centered on empowering Planar Audio to maximize their existing strengths while seamlessly navigating the business development landscape.
Key initiatives included
• Market Focus Amigdala identified significant opportunities for Planar Audio in the film industry, aligning with their expertise and enabling them to extend their reach into this highly competitive sector.
• US Expansion We facilitated the establishment of a representation agency in New York City, providing Planar Audio with the right business contacts and strategies for penetrating the US market.
• Strategic Guidance Amigdala helped refine their business development approach by introducing a tailored methodology that would enable Planar to grow sustainably while maintaining their creative excellence. This included frameworks for building strong partnerships, enhancing visibility in target markets, and creating a roadmap for long-term success.
Results
Through our collaboration, Planar Audio is now poised to capitalise on new opportunities in the US market and the film industry, with strategic representation in New York serving as a key driver of their growth. By coupling their unparalleled creative expertise with enhanced business development tools, Planar Audio is on a strong path to scaling sustainably, all while maintaining their commitment to excellence in sound and music production.
We’d love to learn more about your challenges, goals, and vision. Whether you’re ready to start a project or just exploring ideas, let’s connect and create something extraordinary together.
